A new chapter for RBL and Superdry

Reliance Brands Ltd., through its wholly owned subsidiary in the UK, enters a joint venture with UK-based Superdry Plc. The joint venture entity will acquire Superdry’s intellectual property assets for India, Sri Lanka and Bangladesh.

Reliance’s Strategic Investment in Indian Fashion Designers

Reliance Industries has invested in two prominent Indian fashion designers, Manish Malhotra and Ritu Kumar. It acquired a 40% stake in Malhotra’s MM Styles and a 52% stake in Kumar’s Ritika Pvt. Ltd. These partnerships aim to enhance the brands’ growth and promote Indian craftsmanship in global markets.

Corporatising the designer

Aditya Birla Fashion Retail Ltd. has acquired a 51% stake in designer Sabyasachi Mukherjee’s brand, enhancing its ethnic wear portfolio. This partnership reflects a growing trend in India where fashion designers collaborate with corporations for sustainable growth and market reach, prompting discussions about the future of Indian fashion in a corporatized landscape.

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