In its mission to build up its beauty and wellness portfolio business, Hindustan Unilever Limited (HUL) has signed a definitive agreement to acquire the home grown actives-led beauty brand Minimalist. This marks another step in the transformation journey of HUL’s Beauty & Wellbeing portfolio towards higher growth demand spaces. “We are delighted to welcome Minimalist into the HUL family,” says Rohit Jawa, CEO and Managing Director, HUL. “This acquisition is another key step to grow our Beauty & Wellbeing portfolio in high-growth premium demand spaces. Mohit, Rahul and the team have created a great brand built on science, product efficacy and transparency,” he adds.
HUL will acquire 90.5 per cent stake in Minimalist through a combination of secondary buyouts and primary infusion with a path to acquire the balance stake in two years. Minimalist will join the strong portfolio of brands in HUL’s Beauty & Wellbeing division led by Harman Dhillon, executive director, Beauty & Wellbeing, HUL. The current Minimalist team led by Mohit Yadav and Rahul Yadav will continue to operate the business in collaboration with HUL. The transaction is expected to be completed in the first quarter of financial year 2026.
Founded in 2020 by Mohit Yadav and Rahul Yadav, Minimalist is one of the fastest growing home grown digital-first brands that sits at the intersection of beauty and actives-led science. The brand is strongly rooted in delivering highly efficacious skincare and haircare solutions to its consumers. Built on robust fundamentals, the company has delivered profitable growth since inception. In fact, in a short span of four years, Minimalist has rapidly scaled to cross an Annual Revenue Runrate (ARR) of Rs500 crore. According to Mohit Yadav and Rahul Yadav, they founded Minimalist to introduce a transparent Indian beauty range that’s trusted and loved on a global scale. “Now, with HUL’s robust offline distribution network, we look forward to making our products even more accessible across the country. This partnership also paves the way for our expansion into international markets helping us realize our dream of taking Minimalist to the world” says Mohit Yadav and Rahul Yadav, founders of Minimalist. Here is looking forward to seeing Minimalist products in other part of the world. Truly a moment to be proud of for made in India brands.