The pet care segment has finally entered mainstream retail in India. Shoppers Stop, India’s leading premium departmental store, has forayed into the pet care category through an exclusive partnership with Heads Up for Tails (HUFT), India’s top pet care brand. This collaboration marks Shoppers Stop’s expansion beyond fashion, beauty, and home into the fast-growing pet care segment, offering a thoughtfully curated range of food, toys, treats, grooming essentials, and accessories for pets. This curated collection by Heads Up For Tails (HUFT) is now available at Shoppers Stop’s Bannerghatta (Bengaluru) and Thane (Mumbai) stores.
“At Shoppers Stop, our vision has always been to evolve with the needs of modern families, by curating premium experiences across categories. Today, pets are at the heart of modern Indian households, and our partnership with Heads Up for Tails is a natural extension of this vision. With the launch of premium pet care at our stores, we are proud to offer customers a destination where they can shop not only for themselves but also for the beloved companions who complete their families,” says Kavindra Mishra, Customer Care Associate, MD and CEO, Shoppers Stop.
India’s pet care industry is on a sharp growth trajectory, with more families viewing pets as integral members of the household, whose demand for high-quality, thoughtfully designed pet products is accelerating. This collaboration between Shoppers Stop and HUFT is poised to meet that demand by making thoughtful pet care more accessible within a trusted lifestyle destination. “At Heads Up for Tails, our mission has always been to create a world where pets and their families can live happier, healthier, and more fulfilling lives together. We are delighted to collaborate with Shoppers Stop, a brand that shares our passion for quality, innovation, and customer delight. This partnership allows us to reach a wider community of pet parents and offer them thoughtfully designed products that prioritise the well-being and happiness of their pets,” says Rashi Narang, founder and creative director, Heads Up for Tails.
Heads Up For Tails (HUFT) was inspired by Narang’s dog, Sara, and it was established with a singular mission: to improve the lives of pets and community animals. Today, it is recognised as India’s largest and most loved pet care brand, with over 100 stores, 80 pet spas, and more than 5,000 thoughtfully designed products.
The association between HUFT and SS ensures that customers can now shop for their pets’ needs alongside their own lifestyle choices.