2020 has been an unusual year. However, life goes on and so do Indian festivals. With the festival season upon the Indian consumer, retailers are seeing a surge in purchases. Having been confined to their homes for so long, away from relatives and friends, the excitement around gifting, highlighting the need to rekindle relationships and reconnect is the most important reason why people are looking towards gifting. In a recent survey, the Retail Association of India captures the aspects that are influencing people to shop this festive season.
