After a lull of two years, the iconic Italian luxury brand Bally, is making its way back to India. Teaming up with Reliance Brands Ltd., Bally will open its first store at DLF Emporio in New Delhi in March 2017. Under the terms of the agreement, the joint venture will have exclusive distribution and marketing rights for Bally in the country.
Bally had previously entered the Indian market with the New Delhi based Bird Group. However, the partnership was terminated in 2014.
The new store is part of the brand’s global expansión, which has seen the opening of two new concept flagship stores in Tokyo’s Ginza and Los Angeles’ Rodeo Drive earlier this year. In India, Bally and Reliance are looking at further expansion in Mumbai, Kolkata and Chennai in the future. Frederic de Narp, CEO of Bally is excited about this joint venture. “Joining forces with a partner of this calibre makes us very confident that we can be relevant and successful in the market. Indian consumers are very discerning and have an appreciation for quality and craftsmanship, the demands for which Bally is perfectly suited to meet,” he says.
Reliance Brands has a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business. Its current portfolio of brand partnerships comprises of, to mention a few, BCBGMAXAZRIA, Brooks Brothers, Diesel, Dune, Ermenegildo Zegna, Gas, Kenneth Cole, Muji, Paul & Shark, Reiss, Steve Madden.
Steeped in rich heritage, Bally is one of the first luxury shoemakers, internationally. From the onset, it brought together, form and function in shoe design, produced with excellence, boldness and creativity. 165 years later, the name Bally stands for authentic Swiss design and quality. The brand offers elegant and timeless designs across various categories including accessories, ready-to-wear and eyewear.
As with many other luxury brands, Bally too faced a slow-down in the early 2000s. In 2013, Frederic de Nap was brought in to turn around the iconic brand. De Nap has to his credit the successful turnaround of Harry Winston Inc., the famed American jeweller and watchmaker. In 2014, Pablo Coppola was appointed design director for all Bally collections – ready to wear, shoes, handbags and accessories, as well as overall brand image and communications. Since his arrival at Bally, Coppola has led the new design direction for the brand, in a period that heralds a new chapter for Bally.