A Business & Lifestyle e-zine by Bhakti Chuganee
Aditya Birla Fashion Retail Ltd. has acquired a 33.5% stake in Tarun Tahiliani’s luxury couture business, following its recent purchase of a majority stake in Sabyasachi Mukherjee. They plan to launch a contemporary men’s ethnic wear brand, targeting a Rs500 crore market with over 250 stores by 2026, enhancing their ethnic wear portfolio.
Aditya Birla Fashion Retail Ltd. has acquired a 51% stake in designer Sabyasachi Mukherjee’s brand, enhancing its ethnic wear portfolio. This partnership reflects a growing trend in India where fashion designers collaborate with corporations for sustainable growth and market reach, prompting discussions about the future of Indian fashion in a corporatized landscape.