A Business & Lifestyle e-zine by Bhakti Chuganee
Aadyam Handwoven, a CSR initiative by the Aditya Birla Group, aims to revive India’s handloom heritage and support artisan communities. Over the past decade, it has expanded its retail presence and product range, focusing on experiential marketing and storytelling to engage a niche audience. The brand emphasizes authenticity and sustainability in its mission.
Ananya Birla is entering the beauty and personal care market with a new company set to launch various brands by 2025. The initiative aims to fulfill the evolving desires of Indian consumers for innovative, authentic products. The projected $34 billion market growth highlights the potential impact of her venture.