Recently, Kay Beauty, the Indian beauty brand co-founded by actor Katrina Kaif and Nykaa, marked a significant milestone in the beauty industry with its exclusive UK debut at Space NK. Kay Beauty becomes the first beauty brand founded in India to be launched at Space NK, one of the UK’s most prestigious luxury beauty retailers, bringing with it a new, inclusive beauty voice for the South Asian community and beyond. “Launching with Space NK marks a significant milestone. It’s an iconic and highly respected beauty destination, and to be the first Indian brand on their shelves makes this moment incredibly meaningful,” says Katrina Kaif, co-founder, Kay Beauty. “With the UK’s vibrant South Asian community and strong beauty culture, this is a powerful opportunity to connect with a global community that shares our values,” she adds.
According to Adwaita Nayar, the launch of Kay Beauty in the UK is more than just a brand milestone. “It marks the beginning of a new chapter for Indian consumer brands with global ambitions, says Adwaita Nayar, co-founder of Nykaa, ED and CEO, Nykaa Fashion, and Head of Owned Brands. “Nykaa has been a pioneer in India’s beauty retail revolution, serving over 45 million consumers by understanding their needs and aspirations. Kay Beauty, one of our most-loved owned brands, stands as a clear example of our vision – to build high-performance Indian brands that confidently compete on the global stage,” she adds.
“At Nykaa, we have always believed that Indian beauty brands deserve global recognition, not only because of our rich heritage but because of the quality, innovation, and intent they embody. Kay Beauty’s entry into the UK market is a proud moment for us. It represents a modern Indian voice in global beauty, one that is inclusive, confident, and here to make a lasting impact,” adds Nayar.
Space NK is thrilled to welcome Kay Beauty to its space as its first Indian brand. “The brand’s philosophy, rooted in authenticity, self- expression and expert product design, aligns beautifully with what our customers are looking for. This launch allows us to better serve an incredibly important and growing community in the UK, while offering something genuinely unique and meaningful,” says Margaret Mitchell, chief commercial officer, Space NK.
The UK launch brings a thoughtfully curated collection of 197 SKUs across eyes, lips and face – including bestsellers like Hydra Crème Lipstick, Hydrating Foundation and the Velvet Creme Blush, and the Kay Eye Essentials with its versatile range of kajals. (Kay Beauty is available from 3rd September 2025 at select Space NK stores across the UK, and online at spacenk.com.)
Founded in 2019, Kay Beauty has grown “from my personal journey, both as an actor and as someone who wanted to build a space where beauty feels approachable rather than intimidating – a space that inspires self-expression and where individuality is embraced,” says Kaif. “It champions the belief that beauty isn’t about fitting in but about celebrating your authentic self,” she adds.
With a signature focus on natural, soft finishes, the brand offers lightweight, effortless makeup. Combining modern innovation with the richness of India’s beauty heritage, Kay Beauty delivers high-performance, skin-friendly formulas that complement diverse complexions. Formulated with skin-loving ingredients like chamomile, marula oil, ceramides, lychee extract, and avocado butter. Committed to cruelty-free practices and nourishing ingredients, Kay Beauty stands for beauty that is both kind and inclusive.
Recognised as Vogue India’s Beauty Brand of the Year 2022, Kay Beauty has become a cultural phenomenon in India – with a community of over 1.6 million followers and a proven retail presence across 700+ premium stores. Now, with its UK launch, the brand continues its journey of making makeup feel personal, encouraging self-expression rooted in confidence and care.
With South Asians making up a significant part of the UK population, there’s a growing demand for beauty brands that resonate on both a cultural and performance level. British Asian consumers are seeking products that align with their identity, routines, and standards, without having to compromise. Kay Beauty brings a thoughtful offering to this space with a collection that is luxurious, inclusive, cruelty-free, and proudly rooted in heritage.