An Indian collaboration
If you’ve been wanting to get a hold of Indian fashion designer, Sabyasachi’s ready-to-wear apparel, you don’t have to look far. Fast fashion brand, H&M, has announced its first collaboration with an Indian fashion designer, Sabyasachi. Launching on April 16, 2020, the Sabyasachi x H&M collaboration themed “Wanderlust” will present a hand-crafted, eclectic pret line. For Sabyasachi, it is a big move from the couture he is known for, to fast fashion. “Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ‘ready-to-wear’ and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life,” says Sabyasachi. “The collaboration with H&M, gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India, and worldwide,” he adds.
H&M started doing designer collaborations since 2004, when it first collaborated with late designer Karl Lagerfeld. Sabyasachi’s is the first with an Indian fashion designer. “At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles - a language so stunning, that it permanently altered the fashion and design landscape of the country,” says Ella Soccorsi, concept designer at Collaborations & Special collections, H&M.
A key highlight of the Sabyasachi x H&M collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation. The collection will offer a complete fashion wardrobe for both ladies and men, including accessories. It will be available in all H&M stores in India, as well as selected H&M flagship stores around the world, and online on HM.com and Myntra.